Health Partnership Awards 2022

Health Partnership Awards 2022

Reckitt's brand Dettol is proud to be honoured 'Outstanding Personal Hygiene Marketing Solution' for its success brought by the 'Keep on to Protect Our Future' post-pandemic hygiene protection habit sustaining campaign, in the 'Health Partnership Awards 2022' organised by ET Net, a prominent local media in Hong Kong. The award recognised Dettol's efforts in encouraging consumers to embrace better life in the future by maintaining good hygiene habits under the new normal.

Hong Kong people have been frustrated from fighting against COVID-19 outbreak in the past two years and looking forward to resuming their life. Dettol believes good hygiene habit is the foundation of health. The brand launched 'Keep on to Protect Our Future' campaign (the Campaign) in May 2022 to encourage local families to continue protecting their loved ones from illness-causing germs with Dettol products.

The Campaign promoted the positive message of being well-protected and hence living happier lives. An emotional music video featured the message from Karena Lam, Dettol's long-standing brand ambassador, to the kids over a letter about how much a mom is keen on creating and protecting their children's future. Coupled with the daily happy moments of Hong Kong families during the pandemic and a kid-covered background song - 'The beauty of the world' by Eddy Chow, one of the most popular songs in Hong Kong in 2021, the video had aroused extensive resonance with audiences. Dettol further drove consumer engagement through multiple touch points, including massive outdoor displays and online-to-offline social media activation.

The Campaign has been proven to have strengthened brand credibility and positively influenced local consumers. Since its launch, the campaign video has driven over 30 million social impressions and accumulated over 3 million views across different social media platforms. An internal consumer test study among those who watched the video showed 95% of the respondents agreed that 'Good hygiene habits can protect us and the next generation' and 93% agreed 'Dettol can protect our loved ones'. Meanwhile, nearly 80% would 'keep good hygiene habits even post-COVID' and over 70% of them would like to 'trust and keep using Dettol products.'

With a strong commitment to building a caring and resilient society, Dettol has also been extending its impact on hygiene protection to the local community through different programmes with outstanding results. Through Dettol Health Academy, over 1 million local students have been educated on handwashing steps to help them establish good hygiene habits since 2011. In addition, under Reckitt's Hong Kong Community Care Programme 2022, Dettol has supported close to 13,000 beneficiaries with product donation within the first 3 months of launch.

"It is our honour to receive the Health Partnership Awards for the third consecutive years." said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. "The award recognises Dettol's excellent marketing campaign that inspired local families to embrace better lives by keep on protecting their loved ones. Looking ahead, we will continue to protect local community in every moment by realising our purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world with excellent products, services and diverse marketing strategies."

GoFit Debuts in Singapore

GoFit Debuts in Singapore

Gym goers and fitness enthusiasts of all levels can rejoice at the debut of a new high value, low price (HVLP) gym brand in Singapore, GoFit, which is sure to lend more vibrancy to the local fitness scene. No-frills and fuss-free, GoFit is guided by its brand values of Smart, Bold, and Invigorating, and promises members a smart new way to train using its technology-driven approach to staffing, access, and working out. Prices start from a jaw-dropping $88 per month with no prepay or joining fee.

GoFit is a new gym concept developed by Asia's largest health club operator Evolution Wellness Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First. GoFit makes its debut in Singapore through Evolution Wellness's global licensing programme. Singapore's pioneer GoFit gym opened in Geylang in early May, while another location at Changi, Singapore will open its doors this October. Another variant of GoFit is also slated to open in Brisbane, Australia, in October.

Marc Lorenzi, CEO of FitBiz Pte Ltd and licensee for GoFit Geylang, said, "We are very excited to be partnering with Asia's leading Fitness and Wellness operator Evolution Wellness. We believe in the thriving High Value Low Price market and our ambition is to allow fitness to be affordable and fun for as many people as possible. When we saw the concept of GoFit, we knew that this fitness offering was built for the future. The technology, seamless member experience and value for money provided to members made partnering with GoFit an easy choice. We are very glad to be able to bring this amazing product to the people in Singapore."

GoFit Geylang is a state-of-the-art, multi-million dollar investment in the heart of Geylang. With its distinct six-story building and colourful, eye-catching façade, GoFit welcomes all levels of gym goers, from the new-to-fitness clients, to the more serious fitness lover. It aims to serve the local community with an affordable and comprehensive fitness experience., with not only best in class cardio, strength and weights equipment, but also cinema quality virtual workouts, individual smart fitness mirrors, fitness assessments, and HydromassageTM at the chillout rooftop.

"We're here to showcase that affordable doesn't mean low quality or low tech. Whether you're a secondary school student who's just starting your journey with fitness, to the seasoned fitness enthusiast, through to the older population who want to stay fit in retirement, there's bound to be something to cater to your interest and fitness level. While our location may raise some eyebrows, we feel that GoFit's presence in the vibrant neighbourhood of Geylang is our contribution in line with the government's efforts to rezone the area to allow more commercial and institutional activities," continued Marc.

Siti Nurin, Director & Head of Operations at Fitness Capital Pte Ltd and licensee for GoFit Changi, concurred. "The recent Covid-19 pandemic shone the spotlight on the need to stay fit and healthy, but with inflation putting the squeeze on household spending, some people may feel the need to sacrifice or cut back on expenses. GoFit's no-frills model and flexible membership structure gives people a good, comprehensive fitness experience at great value."

GoFit access is gained through an app for increased security and convenience, no access card is needed. A self-managed membership system makes it easy for members to purchase add-on services such as a session on a HydroMassage Lounger1, or a FitQuest fitness assessment2. Members can also participate in a Signature GoFit

GoFit was created with the intention of making fitness accessible to more people. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning 'to energise life through easy and affordable fitness.' It offers members a smart new way to train through a no-frills, fuss-free gym experience. Malaysia is home to the pioneer GoFit club, which opened in November 2019.

Amazfit fitness tracker Band 7

Amazfit fitness tracker Band 7

Amazfit, a leading global smart wearables brand of Zepp (NYSE: ZEPP), welcomes a new member to the brand's smart band collection, the Amazfit Band 7. This latest addition to the series promises outstanding battery performance and a range of upgraded sports features, along with a large immersive display and an exciting selection of colorful straps.

The Amazfit Band 7's battery comes with a mega capacity of 232 mAh, which is brimming with enough power to last for up to 18 days of typical usage or up to 28 days when on battery saver mode. This allows users to enjoy the smart band's dynamic features with greater comfort, and stay connected to their life, not their charger.

To help users quickly and easily see the health and fitness data that's important to them, the Amazfit Band 7 has an enlarged 1.47" HD AMOLED display with a viewable area that's 112% bigger than the previous generation. Users can set the display to be always-on, and this, coupled with the smart band's light 28g body, means that users can enjoy a fitness tracker that is just as convenient as it is comfortable.

The Amazfit Band 7 provides a wide range of 120 sports modes to choose from, and, to make fitness easy, can even automatically recognize four everyday sports - including walking, running, and working out on elliptical and rowing machines. Users can wear this smart band while swimming, thanks to its 5 ATM water-resistance grade, and it is also equipped with Amazfit's self-developed motion recognition ExerSenseTM algorithm and the brand's PeakBeatsTM workout status algorithm, which tracks professional performance data like VO2 Max.

The Amazfit Band 7 can be set to monitor the user's blood-oxygen saturation, heart rate and stress level for 24 hours a day, and send reminders when there are particular abnormalities in the data. And for a quick health status overview, one tap of this smart band can simultaneously measure these three metrics. To measure specific data, users can choose to test health metrics like blood-oxygen individually at any time, for a result in as fast as 15 seconds.

The Amazfit Band 7 makes it easy to keep on top of your health. Along with the brand's well-known PAI Health Assessment System and the ability to track and predict menstrual and fertile periods, the smart band can also track different sleep stages – including the light, deep and REM stages – and can show sleep data directly on the device display, for added convenience.

The Amazfit Band 7 comes in two colors, including classic black and elegant beige. Users can also personalize their smart band through a variety of four exciting strap colors, including pink, orange, blue and green, to complement different outfits. More than 50 watch faces with matching always-on displays are available, and users can even upload an image of their own choice to the background.

The brand's intuitive Zepp OS, with smooth animations and a tailored UI, enhances the user experience of the Amazfit Band 7, while the built-in Amazon Alexa smart assistant helps makes everyday tasks easier [1]. The device's rich mini-app ecosystem also includes over 10 mini-apps for users to select from, to enhance daily life. The Amazfit Band 7 is currently priced at $49.99 USD and was just launched in select countries from July 20th, and in other countries and regions soon after.

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp (NYSE: ZEPP), a health technology company. Offering a wide selection of smart watches and bands, Amazfit's brand essence is "Up Your Game", encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions.

Aflac commemorates World Sickle Cell Awareness Day

Aflac commemorates World Sickle Cell Awareness Day

Highlighting its ongoing commitment to children and families facing sickle cell disease, Aflac, the No. 1 provider of supplemental health insurance in the U.S.1, today announced that the company has made a $100,000 contribution to Children's National Hospital to be used for research and treatment of sickle cell. Aflac also welcomed children with sickle cell disease and their families to an exciting day of baseball at Nationals Park in Washington, D.C., as the hometown Washington Nationals took on the Philadelphia Phillies.

"At any time, more than 100,000 American families — most of which are African American — are impacted by sickle cell disease, which is an inherited and often stigmatized condition that frequently causes painful episodes and can even cause shortened lifespans," Aflac Senior Vice President of Federal Relations Bradley Knox said. "Aflac's contribution will help Children's National Hospital conduct groundbreaking research that we hope will someday lead to a universal cure for this terrible disease, with which 1 out of 365 African Americans are born. We are pleased to provide a day at the ballpark to celebrate the children, families and caregivers who manage the impact of sickle cell disease every day."

"We are honored for Aflac's partnership to ensure Children's National can provide expert care and groundbreaking research to support children and their families who are battling sickle cell disease across the greater Washington, DC metro region," said Julie Butler, Vice President of Children's National Hospital Foundation. "Their generous gift to our research program will help us develop and implement treatments that are both innovative and family focused. We are grateful for Aflac's support financially, and for creating wonderful memories for our families such as the Nationals game on World Sickle Cell Day!"

Children attending the ballgame also received their very own My Special Aflac Duck®, a robotic duck that has helped nearly 16,000 children cope with their cancer or sickle cell diagnosis and treatments. My Special Aflac Ducks are provided to children free of charge. Children and caregivers use the ducks for medical play to help kids better understand their treatments and communicate their feelings, which is sometimes difficult for children.

The My Special Aflac Duck program was created in 2018 for children with cancer. After 18 months of research involving patients, families and caregivers, Aflac expanded the program by developing accessories specifically designed to address challenges associated with sickle cell.

"Families facing sickle cell disease often feel forgotten, as funding for and awareness about the disease are far less than similar inherited conditions," Knox said. "Expanding our My Special Aflac Duck program and providing funding for research and treatment enhancements at a prestigious hospital like Children's National is our way of saying, 'you have not been forgotten and we are here by your side.'"

Since 1995, Aflac has donated more than $160 million to the Aflac Cancer and Blood Disorders Center of Children's Healthcare of Atlanta, which also houses the most prolific sickle cell treatment facility in America.

Aflac Incorporated (NYSE: AFL) is a Fortune 500 company helping provide protection to more than 50 million people through its subsidiaries in Japan and the U.S., paying cash fast when policyholders get sick or injured. For more than six decades, insurance policies of Aflac Incorporated's subsidiaries have given policyholders the opportunity to focus on recovery, not financial stress. In the U.S., Aflac is the number one provider supplemental health insurance products1. Aflac Life Insurance Japan is the leading provider of medical and cancer insurance in Japan, where it insures 1 in 4 households. In 2021, Aflac Incorporated was proud to be included as one of the World's Most Ethical Companies by Ethisphere for the 16th consecutive year. Also in 2021, the company was included in the Dow Jones Sustainability North America Index and became a signatory of the Principles for Responsible Investment (PRI). In 2022, Aflac Incorporated was included on Fortune's list of World's Most Admired Companies for the 21st time and Bloomberg's Gender-Equality Index for the third consecutive year. To find out how to get help with expenses health insurance doesn't cover, get to know us at orñol. Investors may learn more about Aflac Incorporated and its commitment to ESG and social responsibility at under "Sustainability."